Southern Landscape Lighting Systems of Alpharetta, GA, helps metro Atlanta area businesses improve their brand awareness through the installation of a commercial outdoor lighting system. The landscape lighting installation features a free day-time consultation and picture consultation, and an estimate is provided that covers the number of fixtures, the types of fixtures, and the installation price.
The economic impact of the COVID-19 lockdown still lingers even though travel bans are lifted, consumer spending is improving, and quarantines are in the rearview mirror. The time to pivot from pandemic recovery to profitable growth is now.
An often-overlooked marketing opportunity is a business’s physical location. The business owner must understand the close connection between the business’s physical location, target audience, and brand awareness. This knowledge can then be leveraged to increase ROI, create a favorable customer experience, generate leads that convert into sales, and increase revenue and profitability. The solution is not found exclusively in an expensive digital and media marketing campaign. The lighting design and installation professionals at Southern Landscape Lighting Systems of Alpharetta can provide lighting strategies that accentuate a company’s brand visibility without breaking the bank.
How important is the location to a business’ success?
A business maxim states that the three most important things in real estate are location, location, location. Location can make or break a business. The benefits of a great location include:
- Lots of pedestrian and vehicle traffic
- Proximity to a large population
- Strong target audience demographics
- Ease of access by customers
- High visibility
- Room for expansion
- Near other businesses or venues that attract customers and crowds
What is a target audience?
An industry expert provides the following definition of a target audience: “The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. What is a target audience? Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. The target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.”
What is the connection between a great location and a target audience?
A business with a great location is situated in an area with a concentration of its target audience. High vehicle and foot traffic in combination with ease of access means that qualified consumers or clients enjoy a positive experience when traveling to the business.
How can outdoor landscape lighting make a great location even better?
One of the chief components of a great location is visibility. A business in a highly visible location on a busy metro Atlanta street may experience gross vehicle traffic in the tens of thousands of vehicles. This high volume of traffic transforms the business façade into a commercial billboard. How expensive is billboard advertising? A traditional billboard in a prime location could cost $1,000 to $3,000 or more per month. Blip advertising on a digital billboard could cost even more.
Organic visibility costs about as much as signage and any brand-related landscape features. However, in the absence of strategically placed outdoor LED lighting, organic visibility advertising ceases at dusk or dark. Commercial landscape lighting creates real value.
- Makes the business façade visible during hours of darkness
- Enhances the curb appeal of the business
- Positively affects brand integrity
- Expands brand awareness to vehicle and pedestrian traffic
- Creates interest in the products or services being offered
The challenging economic climate compels savvy business owners to embrace marketing activities that are both affordable, generate leads that convert to sales, and increase profitability. Tasteful, well-executed commercial outdoor LED low-voltage landscape lighting is a positive solution that yields results.
Commercial clients who are ready to move forward immediately with a project can schedule a live nighttime demonstration so that they can experience the elegance of landscape lighting for their business. Once installed, the LED low voltage landscape lighting system requires minimal maintenance. An annual inspection is recommended to ensure that the system is operating at peak performance.