Why Realtors Should Consider Professional Photography for a New Listing

Southern Landscape Lighting Systems of Alpharetta, GA, is an industry leader in the greater metro Atlanta area for outdoor landscape lighting design, installation, and maintenance. Realtors who are listing a home for sale should consider the impact of professional photography. Here are eight reasons why a realtor should consider hiring a qualified professional real estate photographer to create a new listing portfolio.

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1. Saves time

Professionals are proficient and efficient at their craft. The amount of time they free up for the busy realtor will pay dividends in the future.

2. Makes both the realtor and the seller look great

After negotiating a commission percentage from the seller, realtors must demonstrate their value to the client. Amazing photos create an amazing image for the realtor and the seller. Most likely, no other comparable listings will look as good, especially when drone photography and video are included with the listing.

3. Makes the listing stand out from other homes for sale in the area

Drone photography and video engage potential buyers by giving them more to see. The listing and the listing realtor will become the benchmark by which other properties and realtors are judged. The brand enhancement for the realtor is significant.

4. Obtains a higher selling price for the listing

A home with professional real estate photography gets, on average, $11,000 over market value.

Adding drone photography adds value in the following ways:

  • Gives the home a more prestigious look, which is expected with a high-end listing
  • Showcases amenities in the area that add perceived value to the listing
  • Justifies the asking price so it seems to be more reasonable

5. Meets buyer expectations

Both seller and buyer expect twilight and evening images for high-end homes approaching a million-dollar selling price. Realtors using this technique, even with homes around the $300,000 range, can look for heads to turn and showings to increase. All things considered, video combined with drone and twilight images add affordable, marketable content for both sellers and realtors.

6. Helps the home sell faster

Attractive photography and media content create interest and generate foot-traffic. The additional marketing material can be used to create an online presence through social media. Paid ads can accelerate listing exposure through expanded audience reach. Social media working in tandem with word of mouth advertising is a marketing knockout.

7. Generates more credible offers

Fabulous photography cannot overcome incorrect pricing, negative curb appeal, and a weak or non-existent marketing campaign. The realtor must still do the hard work of counseling the seller regarding accurate pricing, positive curb appeal, and a strong marketing campaign. Accurate pricing, curb appeal, and strong marketing generate credible offers.

8. Attracts more sellers

Superb listing content can attract more sellers for the realtor. Sellers recognize the value of professional marketing and seek out a competent agent to list their home. High-quality, professional real estate photography makes a qualitative statement about the listing, the seller, and the realtor.

Pro Tip: Great marketing content lives beyond the listing.

Most realtors and sellers understand that the acquisition of high-quality listing photos is a necessary expense when selling a home. Listing photography can and should be multi-purposed by the realtor for marketing. The MLS removes listing content once a home is sold, so realtors should archive the material for future use. Successful realtors re-purpose their listing content to generate leads on Facebook, Twitter, Pinterest, Instagram, Youtube, and Tumblr. Failing to use listing content for perpetual marketing on these and other platforms is tantamount to wasting money and time that has been invested in getting quality content. Maximize photographic and video assets by thinking beyond the life of the listing.

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The professionals at Southern Landscape Lighting Systems employ meticulous installation techniques that equal the premium workmanship of the lighting fixtures they install, creating outdoor spaces that will be the envy of the neighborhood.

Southern Landscape Lighting Systems of Alpharetta offers a free daytime consultation in which the team personally visits the client’s home or business. Picture consultations are available too. The team will receive photos and discuss options for illuminating the desired areas. The consultation includes a free estimate of parts and installation.

For the client who is ready to move forward immediately with a project, nighttime demonstrations are available. The design and installation specialists can come out to the client’s home or business and set up a live demonstration of landscape lights. This process starts at dusk and usually takes around two or three hours. Not every home or business is the same, and the lighting demonstration helps clients experience and understand what the illuminating effect will look like.

For more information about outdoor landscape lighting design, installation, and maintenance, or to schedule a consultation, contact the office by phone at (770) 691-1221 or email at lindsey@southernlls.com.

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