As the leading providers of LED landscape lighting in the metro Atlanta area, the team of lighting professionals at Southern Landscape Lighting Systems of Acworth, GA, understands the importance of being seen. Within a commercial setting, casting a business in a favorable light is the goal of every lighting design and installation.
Five Commercial Fixtures That Are Enhanced by LED Landscape Lighting
Southern Landscape Lighting Systems of Acworth is highlighting the top five commercial fixtures that would benefit from LED low-voltage landscape lighting. The five commercial features include:
- The building or commercial façade
- Sitting areas
- Water features
Because of its economic value to a business, signage tops the list of important commercial hardscape features that would benefit from landscape lighting. On-premise signage does not necessarily depreciate in value, making it an excellent capital investment. Whenever a customer or patron engages with the business, the value of the sign is reinforced. Signage plays a key role in a business’ advertising strategy. This one-time investment, once it is installed, never takes a vacation. It is always on the job, twenty-four hours a day, seven days a week, constantly advertising the company and attracting customers.
Nearly thirty percent of customers determine where they do business based on the information communicated by store signage. A sign’s value increases every time customers see it, whether they interact with the business or not. An engagement that results in a sale further enhances the sign’s value. Focusing on signage is time well-spent for the business owner or marketing team.
The Sign Research Foundation concludes, “Signs act as ‘silent salespersons’—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant.”
Outdoor LED low-voltage landscape lighting ensures that business signage is able to be seen 24/7. Well-designed lighting features create positive curb appeal, which strengthens brand perception in the customer’s mind. A robust signage strategy that employs beautiful landscaping and landscape lighting can dramatically impact the perceived and real value of a business if and when it comes time to sell the business.
The Building or Commercial Façade
A building or commercial façade with high visibility and curb appeal has pulled off a marketing and advertising success. The building performs a dual function. It houses the business, and it also functions as an advertisement. Many municipalities have strict signage codes designed to rein in rogue, unappealing signage. Often, the size, construction materials, and location of a commercial sign are so restricted that the effectiveness of the sign is minimized or negated altogether. However, illuminating a building with architectural outdoor LED low-voltage lighting can transform the structure or commercial façade into a marquis that magnificently communicates the brand and products or services offered by the business. By consulting with the professionals at Southern Landscape Lighting Systems of Acworth, a business owner can leverage the commercial building façade for advertising purposes without transgressing code boundaries.
COVID-19 has necessitated adjustments to customer traffic patterns. Clients, patients, and customers find themselves waiting in their vehicles rather than the waiting room. Many businesses have created outside venues where, instead of cloistering in their cars, clientele can relax while waiting in an outdoor sitting area and enjoying the fresh air. Illuminating a heated pergola makes the sitting area useful after the sun sets and temperatures are cooler.
Commercial statuary sends a powerful message across many channels. Brand-relevant statuary clarifies and amplifies the brand identity in the minds of the public. Religious statuary at a hospital, nursing home, church, or other institution of mercy creates brand recognition and communicates powerful, positive brand signals that create goodwill. Illuminating statuary that demonstrates brand-relevance or signifies the company’s services or products enables the message to be visible after dark. In fact, the statuary may possess heightened visibility and impact due to the way in which the element is highlighted.
There are many types of water features, including fountains and ponds. Ponds encompass fishponds, ornamental pools, reflecting pools, and water gardens. Both fountains and ponds can incorporate waterfalls. Studies indicate that running water relieves stress and decreases heart rate and blood pressure. The sight and sound of water features produce a calming effect on the mind. A fountain or water pond can be used therapeutically to help relieve physical and psychological pain.
Illuminating a water feature enables that hardscape to have a powerful aesthetic, economical, physical, and psychological impact after the sun goes down. A consultation with a design professional from Southern Landscape Lighting Systems of Acworth can help the business owner or HOA property manager maximize the value and beauty of a water feature.
For the client who is ready to move forward immediately with a project, nighttime demonstrations are available. The installation team sets up a live demonstration of the lights so the client can experience the beauty and elegance of outdoor landscape lighting for their home or business.
Once installed, the commercial landscape lighting system requires minimal maintenance. The fixtures are the best in the industry. LED lights are energy-efficient and last up to 15,000 or more hours. The landscape lighting design and installation experts recommend an annual system inspection.
For more information about outdoor landscape lighting installation and service, contact the office by phone at (678) 324-6842.